I help businesses think clearly about AI — and act decisively on it. Stanford-trained in machine learning. Twenty years in the craft of persuasion. The combination is rare. The results aren't.
Each offering is built at the intersection of artificial intelligence and human communication — the only place where real leverage lives.
Most businesses are either paralysed by AI or recklessly chasing it. I help leadership teams cut through the noise, identify genuine leverage points, and build an AI adoption roadmap that actually fits their business.
With a Stanford ML Specialization under my belt and years of hands-on implementation, I advise on model selection, data strategy, automation architecture, and practical deployment — without the academic fog.
Two decades of high-conversion copy — now supercharged with AI. I write and consult on campaigns that blend the precision of data with the psychology of persuasion. Sales pages, sequences, launches.
I speak on AI strategy, machine learning literacy, and what it means to remain irreplaceable in an automated world. Clear, jargon-free, and built to move audiences from anxiety to action.
Started as a programmer. Built an eye for systems thinking and technical rigour that never left.
After relocating, traded code for copy. Spent years inside agencies and on my own — mastering the psychology of what makes people act.
When AI went mainstream, I went deep. Completed the Stanford Machine Learning Specialization. Became the bridge between technical reality and business application.
Running Conversion Pioneers from Vancouver, BC — helping businesses adopt AI with clarity and confidence.
Most AI consultants come from one side — either deep technical specialists who can't communicate, or marketers who oversell what they don't understand.
I started as a programmer. Then spent twenty years learning what actually makes people buy, change, and trust. Then went back to study machine learning seriously at Stanford. The intersection of all three is where I operate.
I work with businesses that want to use AI to grow — without losing their identity in the process. That tension is worth taking seriously.
We are living through the most significant cognitive disruption in human history. AI systems are becoming so capable that millions of people are quietly outsourcing their thinking — and losing their sense of self in the process.
Cognitive Sovereignty is a guide to staying mentally sovereign in an age designed to make you dependent. How to use AI as a tool without letting it become a crutch. How to protect the capacities that make you uniquely human.
Clear, jargon-free, built for business audiences. I turn complex AI concepts into actionable clarity — and turn anxiety into momentum.
How to evaluate, adopt, and govern AI in your organisation without needing a computer science degree.
A keynote drawn from the book. What it means to remain mentally sharp, creative, and irreplaceable.
How the businesses winning with AI aren't just automating — they're combining it with deep human psychology.
A practical intro to how ML systems actually work — and what business leaders need to know to make smart decisions.
Building systems, teams, and culture around AI from the ground up — lessons from the frontier.
What skills matter now, what's becoming obsolete, and how individuals can position themselves for the decade ahead.
Whether you need AI strategy, a keynote speaker, or someone who can write copy that converts — I'd love to hear what you're building.
Based in Vancouver, BC · Working globally